How PRB Partners Helped a Spun-Off Tech Unit Redefine Its Identity and Navigate Change

We helped a technology solutions unit, previously part of a global automotive giant, redefine its identity and align leadership for strategic growth after it was spun off as an independent enterprise. The unit was facing the challenge of distancing itself from its parent organization, as well as navigating market changes and increasing competition. Many employees still identified strongly with the parent company, making it difficult to shift mindsets and focus on the new organizational goals.

Our work involved guiding the senior leadership team through a series of leadership development interventions. We helped them develop strategic insights to identify growth opportunities, refine their vision, and create actionable strategies to drive success. As the business faced disruptions, we also emphasized the importance of agility and innovation, helping them adopt a more entrepreneurial mindset.

Additionally, we focused on building client-centric approaches and strengthening partnerships through consultative selling, ensuring the business could create tailored solutions that added value both to their existing clients and potential customers. Through ongoing mentoring and action learning programs, we helped the leadership team balance between exploring new opportunities and optimizing current operations, equipping them to sustain growth in a competitive landscape.